o premium waters - bottled water

http://www.opremiumwaters.com/

The sales for bottled water are estimated to be between $50 and $100 billion (US) annually and increasing approximately 7 to 10 percent annually. In 2004, total sales were approximately 154 billion liters (41 billion gallons).
In developed countries, the large demand is driven by factors including perceived convenience, perceived safety versus municipal water, and perceived potability or taste advantages over municipal water.